Identity work for BasedOn
Create a visual profile for BasedOn, including a logo, colors, fonts, and business cards. Group project.
Figma, Illustrator, Indesign
BasedOn is a start up company founded by three students at Chalmers. BasedOn helps companies make better decisions using AI. They needed a visual profile that was tech-inspired but at the same time generall. We used colours associated with technology but also somewhat playful. The logo is a simplified version of the initials in BasedOn, and we used the shapes of the logo in the graphical elements of the design.