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Identity work for BasedOn

Create a visual profile for BasedOn, including a logo, colors, fonts,  and business cards. Group project.

Programs used:
Figma, Illustrator, Indesign

BasedOn is a start up company founded by three students at Chalmers. BasedOn helps companies make better decisions using AI. They needed a visual profile that was tech-inspired but at the same time generall. We used colours associated with technology but also somewhat playful. The logo is a simplified version of the initials in BasedOn, and we used the shapes of the logo in the graphical elements of the design.

[dɪˈzaɪ.nɚ] noun
a person who imagines how something
could be made and draws plans for it