Tänk Om (Rethink)
Capain to try to make middle aged men act more environmentally conscious. Group project.
How can we make people become more aware of the impact their actions has on the environment? This was the question we asked ourselves after reading an article in the news paper saying that “an ordinary Wednesday in november, the readers of Göteborgsposten consume electronics to a value of 1.3 million SEK”. According to Konsumentverket, men between 34-65 make the least conscious decisions when it comes to consumtion, and therefore we chose this group to be the focus group in our campain “Tänk om”.